Although affected family members (AFMs) of disordered gamblers suffer from highly stressful living conditions and are in need of specialized help, access to and knowledge of professional support is limited. To improve this situation, an e-mental health programme called EfA with one information module and five consecutive training modules was developed. The study investigated (1) promotion of and referral to EfA, (2) duration of visits and conversion rate, and (3) participants’ characteristics and retention in EfA. In 9 months, 6357 visits were counted. Most visitors arrived at the website via direct access. Those using search terms most commonly used phrases that were used in promotional materials. Per month, 16.1 new potential participants registered. The final sample consisted of 126 participants, most of them female, with high daily Internet usage and low use of prior professional support or self-help. More than one-third finished all modules. This is the first time that data on an e-mental health programme for this clientele was collected in Germany. Findings imply the importance of promoting such a programme in order to reach a clientele that has not had prior help and also show that it is a viable way to reach AFMs.
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